Getting the right keywords for your content is half the battle when it comes to attracting organic traffic to your website. (The other half is creating exquisite content!) But don't be perturbed! We've divided the task into six easy-to-follow steps.
Any keyword-related task starts with one fundamental activity: keyword research. In terms of SEO, keywords are the words and phrases that searchers enter into search engines. These are the words which define the needs of users and signify what a user is looking for on your website.
While doing your keyword research, it's important to think about the search intent behind each query.
Think about the typical journey from hearing about your product to making a purchase. The stages are: awareness, consideration, and decision.
Awareness is when a potential customer realizes they have a problem. Consideration is when they start researching possible solutions. The decision stage is when they choose a course of action.
When doing keyword research, pay attention to the competition for your target keyword phrase. Look for ads, check which websites are organically appearing on the first page, and assess whether the content is beatable.
"The key to successful SEO is concentrating on long-tail keywords." Long-tail keywords are phrases composed of three or four words that are specific to your product, service, location, and brand. They tend to be far easier to rank well.
The final step is mapping each target keyword to a specific page on your website using a content schedule. A content schedule keeps you organized and can stop you from targeting the same keyword on two different pages.
In general, make sure your web pages each target different keywords. Products and services pages should target keywords with commercial intent. Blog posts can target informational keywords.
