Real Estate and the Importance of Digital Marketing
With 84% of real estate professionals using social media platforms, how can realtors in the real estate industry further differentiate themselves in a saturated market? Your digital marketing strategies will determine how to differentiate yourself.
Let's take a look at a few digital marketing strategies.
Email campaign is a valuable tool in connecting with new leads and staying relevant with past clients. According to online research, the average open rate of emails for real estate businesses is around 27% with a click-through rate (CTR) of 3%.
However, the more relevant your content is to a client, the more likely they will be interested in opening the email.
Your Website should include the following:
PPC advertising is an excellent strategy for realtors looking to generate new leads. You only pay when someone clicks through your ad. Often, PPC ads can be targeted toward individuals who have searched for correlated keywords.
A blog is a fantastic way to level-up your SEO, build a positive reputation online, and provide your clients with actionable advice. The material that is ranked highest on Google is typically between 1,140 and 1,285 words.
Invest in digital marketing training. In the modern marketplace, digital marketing skills are becoming ever more important in running a successful real estate business.
Article written by Ebenezer Dare.
